Strategic Joy Co. is a consultancy company that helps nonprofits, small businesses, and individuals create meaningful experiences — from events to client journeys — that are easy to plan and unforgettable to experience.
our clients.
BUSINESSES
Client journey design, brand activations, community or team events and appreciation.
NON-PROFITS
Fundraisers, donor events, annual meetings, campaign launches, mission-aligned moments.
INDIVIDUALS
Milestone celebrations (anniversaries, retirements, legacy parties, spousal recognition) with emotional resonance.
why they choose us.
We bridge strategy and emotion, offering thoughtful guidance that reduces stress for teams while elevating connection and impact for guests.
We will use a strategic approach tailored to your goals to create experiences that drive connection and meaning with each moment your guest experiences.
We make an impact on your team by collaborating with you to overcome obstacles.
Are you overwhelmed by event logistics or have an unclear vision?
Do you have a desire to create connection, but don’t know how?
Do you want to make guests feel valued, seen, inspired?
Do you have limited internal time or staff to fully execute your vision?
real experiences. real joy.
“Trista is the kind of person you want in your corner when planning an event. She’s incredibly organized, creative, and calm no matter what curveballs come her way. Her dedication to making every detail just right—while keeping the big picture in mind—means events not only run smoothly but feel meaningful and memorable. Whether it’s vendor coordination, timelines, or guest experience, Trista brings a level of care and professionalism that truly sets her apart.”
Sam Switzer
Director of Marketing & Communications,
United Way of Central Minnesota
“Trista brings a wonderful energy to any project she works on. She deeply cares about her partners and adds a special element to any event she touches.”
Clare Richards, Business Owner
Creative, organized, enthusiastic, and exceptionally well-connected—Trista is all of these and more. Trista has played a key role in planning both large-scale events and more intimate gatherings within our organization. Her follow-through is truly unmatched, and her creative vision brings fresh, imaginative ideas to every project.
Trista is a constant source of support, keeping me on track and ensuring no detail is overlooked. Her energy and stamina are incredible, making the event planning process not only smooth but genuinely enjoyable.
With a keen understanding of crowd flow, timing, and spatial dynamics, Trista brings thoughtful insight to every event. If you choose Trista to help plan your party or gathering, you can be confident it will be both fun and memorable—and most importantly, a success.”
Marissa Bristow
Catholic Community Schools
“Working with Trista on countless events has always been a truly exceptional experience. From our very first meeting, Trista has brought a level of enthusiasm, precision, and creativity that immediately puts clients at ease. She has a remarkable talent for turning complex ideas into beautifully executed events — every detail thoughtfully planned and flawlessly delivered.
What will set Strategy Joy Co. apart is Trista. Her unique ability to combine strategy with genuine joy. Her calm leadership, clear communication, and infectious positivity make the entire planning process not only seamless, but fun. I whole heartedly recommend her.”
Willow Flaherty
Top 20 Training, Co-Owner
connect with us.
We can’t wait to bring your vision to life — with ease, strategy, and joy.
trista@strategicjoyco.com
320.330.9467