elevating impact
through experience.
Our mission is to simplify planning by providing strategic clarity with emotional resonance. From concept to execution, we design experiences that feel as good as they look!
Whether you are planning an event or shaping your client journey, we are here to make the process smooth, strategic, and joyful.
what we do.
Event Planning and Consulting custom to you!
Whether you are planning an event or shaping your client journey, we are here to make the process smooth, strategic, and joyful.
Strategy & Experience Design
Build a vision with intention:
• Brand-aligned event strategy sessions
• Donor/client/team experience mapping
• Celebration planning rooted in intention
Done with You Planning
Collaborate to bring ideas to life:
• Strategic consulting and curated vendor recommendations
• Design aesthetic direction and emotional tone consulting
• On-call support or co-hosting for critical moments and seamless event execution
Event & Experience Coaching
Step-by-step expert guidance:
• Planning guidance for internal teams
• Experience audits with a focus on how the client or guest feel
• Checklists, timelines, and touchpoint optimization
who we are.
Strategic Joy Co. has been a vision in motion for over a decade. Trista Overman, the founder and creative force behind the company, has a deep passion for serving her community and creating meaningful connections. Throughout the years, she has supported local organizations through event fundraising, chairing and serving on numerous committees — all driven by her hands-on experience working with families and her desire to model for her own children the impact we can make when we come together to reach common goals.
Trista loves the excitement and energy that comes with planning large galas, but she also treasures the intimacy of working with small businesses and teams to craft personalized, heartfelt experiences. Whether guiding a nonprofit committee or helping a small business plan a memorable event, her mission is to simplify the planning process so that her clients can focus on what truly matters — making a big impact on their community and creating joyful, lasting connections.
With a heart for service and an eye for strategy, Trista believes every gathering, client journey, and fundraiser holds the potential to inspire. Her work is rooted in a commitment to help nonprofits, small businesses, and individuals plan experiences that uplift, connect, and make a difference.
connect with us.
We can’t wait to bring your vision to life — with ease, strategy, and joy.
trista@strategicjoyco.com
320.330.9467